Banfi Wines
To broaden my experience on a global scale, I spent a summer studying abroad in Italy working for Banfi Wines, one of the largest wine producers in the region as a marketing strategist.
The Ask:
An industry research-backed marketing plan to target a new audience
The Deliverable:
-Collaborated with Banfi to develop a multi-faceted marketing campaign
-Led core messaging for a Gen-Z-specific audience that wine can be affordable, accessible and sustainable
-Developed marketing campaign including CRM platform development, social media campaign planning, customer retention strategies, Gen-Z-focused customer outreach, Banfi sustainability education
-Pitched campaign to Banfi executives, personally awarded best pitch out of nine winery teams
✔️Proficient in meeting client objectives, deck development, pitching, target audience messaging
