The Ask:

Increase connectivity and retention of Public Relations majors at the University of Oregon's School of Journalism and Communication 

The Deliverable:

-“PR for PR”— led a team of four to promote University of Oregon PR department through integrated approach to retain student engagement - including focus groups, surveys and outreach

-Produced #WeArePR event with 10+ vendors— largest attendance recorded for event to date

-Developed and oversaw weekly PR newsletter— 20+ issues, 400+ recipients

✔️Proficient in event coordination, supporting various work streams