The Ask:

Increase fan engagement, show player personality and elevate recruiting materials

The Deliverable:

-Led a team of five to provide Oregon Softball through 30+ recruiting graphics, BTS photos on media days, weekly fan-engagement-TikToks and game day content

-“Person behind the player” strategy boosted Instagram engagement by 20%, added 14k TikTok followers and ranked 8th nationally for highest engagement in collegiate softball

✔️Proficient in consumer connection to brand, timely deliverables, social media metric analysis, asset coordination, content strategy, scheduling/timeline management